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Audience research analysis
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Monday, 9 January 2012
Thursday, 15 December 2011
Audience Response- Music Video
Collected response from the audience for the music video:
From this response, we found that most people enjoyed the video and everybody thought the video matches Kate Nash's music video style. The most common favourite things about the video are the locations, costumes and how much it represents Kate's style. Each person gave a different response on how to improve the video, "the beginning is a bit jumpy", we agreed with this one even when we were editing the video unfortunately with the programme we were using we couldn't make the edited cuts any less blunt. Another improvement suggest we agree with is "could make the spinning faster so it doesn't last as long", after publishing the video we realised the ending does last a bit longer than we would have liked, if we were to do this again we would change this and speed up the spinning. The majority of the people believe the video matches the lyrics of the song and that the actors we had chosen suited the part they were playing and matched the style of the video. Also most of the audience thought that the editing is in the style of Kate Nash's music videos.
Final Promotional Package
Front Cover:
Side Digipak 2:
Magazine Advert:
Middle - CD:
Back - Cover:
Side of Digipak 1:
Magazine Advert:
Tuesday, 15 November 2011
Filming Day 2
15.11.11
Day 2 of filming. This was the last day we could get the shots for the music video. We picked up the camera and tripod up at 10:00am because we couldn't use the location until 11:00am. We didn't have much left to film as we did most of it yesterday. When we arrived at the location, we found the local vintage shop was now open so we asked if we could take photographs for our project. The man who owned the shop let us photograph the items and pointed out things we could use for the vintage style video. Then Aimee arrived so we could start filming again. We were worried we would run out of footage to fit the song, so we decided to film her singing the whole song in different areas of the living room so that we could edit and use it in parts we might have missed out on. We filmed her sat on the sofa singing to the camera straight on then we filmed above and over her shoulder while she was singing. Then we has her sat in a chair singing the song. This was so we could have more variety to the video. The stop motion of the pearls falling off the table, which we filmed yesterday didn't look good so we decided to re film them shots. The last 2 shots were taken of Aimee spinning round on an island in the middle of the road with cars going past all around her. We thought this would look really different and in the style of Kate Nash music videos because it combines her fun carefree style and also reality of the real world. As we got all of our filming done, we finished the day early at 3:00pm.
Day 2 of filming. This was the last day we could get the shots for the music video. We picked up the camera and tripod up at 10:00am because we couldn't use the location until 11:00am. We didn't have much left to film as we did most of it yesterday. When we arrived at the location, we found the local vintage shop was now open so we asked if we could take photographs for our project. The man who owned the shop let us photograph the items and pointed out things we could use for the vintage style video. Then Aimee arrived so we could start filming again. We were worried we would run out of footage to fit the song, so we decided to film her singing the whole song in different areas of the living room so that we could edit and use it in parts we might have missed out on. We filmed her sat on the sofa singing to the camera straight on then we filmed above and over her shoulder while she was singing. Then we has her sat in a chair singing the song. This was so we could have more variety to the video. The stop motion of the pearls falling off the table, which we filmed yesterday didn't look good so we decided to re film them shots. The last 2 shots were taken of Aimee spinning round on an island in the middle of the road with cars going past all around her. We thought this would look really different and in the style of Kate Nash music videos because it combines her fun carefree style and also reality of the real world. As we got all of our filming done, we finished the day early at 3:00pm.
Filming Day 1
14.11.11
Day 1 of filming. Yesterday the girl and boy we had cast for the music video cancelled on us. So we had to find new people at last minute which was really stressful as many people did not want to be on camera or had other responsibilities. Luckily, Baibin from our group managed to get two of her friends to agree to being part of the video. The new girl in the music video is Aimee Sullivan and the new boy in the video is Reuban Jones. We asked Aimee to come to filming dressed in a vintage dress and curly hair and Reuban to come dressed in an Indie style with skinny jeans. We picked the camera and tripod up from college at 9:00am and went straight to the location. The day went really well and we managed to get most of the shots from the story board done, so we didn't have much to do on the second day. First we looked around the location we were using (Baibin's auntie's house) to find different vintage items that we could photograph and use on the digipak and magazine advert. Then we visited the charity shop where we bought some pearls, which we used to create the stop motion shots in the music video. After, we went to the local vintage shop to ask if we could take some photos of the items in there. Unfortunately it wasn't open and the light was reflecting on the window from the outside, so it wouldn't photograph clearly. When Aimee and Reuban arrived at 12 o'clock we walked down to Rowntrees Park where we started filming the first 6 shots of the music video. Next we went back to Baibin's Auntie's house to start filming the indoor scenes involving both Aimee and Reuban. We had to get all scene's with Reuban in them done because he had to be in college on the next day of filming so we couldn't use him. We mostly stuck to the storyboard but as we were filming, the cast had suggestions too and we found other ideas that would look good, so we adapted the storyboard. The day finished at 4:00pm so we could get the camera and tripod back to college for 4:30pm.
Day 1 of filming. Yesterday the girl and boy we had cast for the music video cancelled on us. So we had to find new people at last minute which was really stressful as many people did not want to be on camera or had other responsibilities. Luckily, Baibin from our group managed to get two of her friends to agree to being part of the video. The new girl in the music video is Aimee Sullivan and the new boy in the video is Reuban Jones. We asked Aimee to come to filming dressed in a vintage dress and curly hair and Reuban to come dressed in an Indie style with skinny jeans. We picked the camera and tripod up from college at 9:00am and went straight to the location. The day went really well and we managed to get most of the shots from the story board done, so we didn't have much to do on the second day. First we looked around the location we were using (Baibin's auntie's house) to find different vintage items that we could photograph and use on the digipak and magazine advert. Then we visited the charity shop where we bought some pearls, which we used to create the stop motion shots in the music video. After, we went to the local vintage shop to ask if we could take some photos of the items in there. Unfortunately it wasn't open and the light was reflecting on the window from the outside, so it wouldn't photograph clearly. When Aimee and Reuban arrived at 12 o'clock we walked down to Rowntrees Park where we started filming the first 6 shots of the music video. Next we went back to Baibin's Auntie's house to start filming the indoor scenes involving both Aimee and Reuban. We had to get all scene's with Reuban in them done because he had to be in college on the next day of filming so we couldn't use him. We mostly stuck to the storyboard but as we were filming, the cast had suggestions too and we found other ideas that would look good, so we adapted the storyboard. The day finished at 4:00pm so we could get the camera and tripod back to college for 4:30pm.
Tuesday, 8 November 2011
Plan For Magazine Advert
We created this version of the magazine advert with a cork board background because we liked the idea of a collage from her album cover "My Best Friend Is You". As it is a collage we thought it would look good with pins in the items to make it seem as if she has stuck them on herself. It would copy the digipak cover.
We created this alternative magazine advert, because we realised her album is called "Made Of Bricks" so we thought it would look better and make more sense with bricks in the background instead of cork board. As we have decided to use the digipak with the brick design in the background we would also be using this magazine advert with the bricks in the background to match.
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