Digipak Planning

Ideas for the digipak album.

Description of photography: A collage of different photos of vintage icons like birdcages, flowers, old watches etc... The collage will also include a mid shot photo of Kate Nash over the top of these icons. The pose will be girly, feminine, vintage and casual.

Reasons for choice of photography: Kate Nash's previous albums are either cartoon style with one large image or a collage of different pictures. We went against the idea of cartoon style because to make it look professional and like Kate's other album and her style it would be too hard to recreate. The idea of a collage to look like her 2nd album "My Best Friend Is You", would be easier to create but still look like an actual album that Kate has made. Also this would represent her fashion style (vintage) as well as her image.

Description of colour scheme: Use bright, girly colours, like orange, red, pink and yellow. The background of the cover will be white so that it contrasts with the colours, text and images and makes them stand out. Like the colour burst on the page.

Reasons for choice of colour scheme: Her album covers are bright and fun and represent the indie-pop genre.  Also it creates a vintage look witht he use of orange, pinks and reds.

Description of fonts: The style of the font will be handwritten and casual, but also creative. It will be black and Kate's name will be bigger than the album title.

Reasons for choice of fonts: All Kate Nash's albums have the same handwritten effect font, by using this font it will be recognisable, and shows it is related to the rest of her work. The artist name is always bigger than the album name because it is the artist's name that attracts the audience to the album. Then they look at the album name.

Description of layouts: The image of Kate Nash and the collage around her will be centralised. Kate's name will be at the top of the album cover and the album name will be at the bottom.  On the back of the digipak, there will be a centralised list of song names. In a simple layout that will be easy to read. On the side of the digipak there will be large images that fill the page, different camera angles of the artist and possibly some different locations.

Reasons for choice of layouts: The front and back cover of the digipak are the same style features as Kate Nash's previous album covers. As Kate Nash doesn't have digipaks, her albums don't have sides, instead we have decided to fill them will more artwork of her so that it would match the rest of the album and look like something she would use. The photos with the different camera angles are ideas that we think will fit the music genre from researching other artists.

 

The only bands that release their songs in a digipak are usually rock artists/ bands:

      

But from these examples of digipaks, the images used on the sides of it are photographs or images that represent the band.

Music Video Planning

Description of performance:
The camera will track the girl's movements while she sings to the camera. Her singing is her performance. Also, fun dancing.
Doo Wah Doo-


Mouthwash-

    

Reasons for choices:
All of Kate Nash's music videos have performances as she always sings to the camera. In some of her videos she plays the piano/ keyboard like in "Mouthwash" but in all others she just sings.
Mouthwash:                                              
     
Foundations:

        
Description of story:
The narrative of the story will be a recreation of the lyrics in the song. The camera will follow "Kate" as she is stalked by a guy that fancies her. Then he doesn't stick around so she decides she can be fine on her own and she doesn't need him.

Reasons for choices:
In all of Kate Nash's other music videos, the lyrics have a narrative and the video is a recreation of the lyrics. It doesn't follow the lyrics constantly, but if it did then it wouldn't be easy to watch. For example, in "Foundations" it is like she is acting out the story of the lyrics.

Description of locations:
1st verse is located in a street/ park, the camera films her and the guy following her as she walks down the street. The 2nd verse is located in the girl's bedroom, it is a vintage style bedroom and the camera films her as she sings into the mirror. On the verse where it starts "sitting in restaurants" the location will be inside a living room at a table, it will be filmed inside and on a projector. At the end of the verse "chatting on the phone" the location will be in a garden or somewhere where flowers are so that the girl can water them with her vintage style watering can. The last verse "I can watch a sunset on my own" the location will be the the same street/ park as in the 1st verse. We will use realistic locations.

  

Reasons for locations:

A lot of other Kate Nash music videos contain realistic, natural locations like "Foundations", "Later On" and "Kiss That Grrrl" Whereas, other videos like "Pumpkin Soup" and "Doo Wah Doo" have a more unrealistic and in the case of "Pumpkin Soup" cartoon style video.
Foundations:

Pumpkin Soup:

Description of characters including costumes:
Girl (Kate): Feminine, girly vintage dresses (various) Flowery dresses, flat pumps, black heels and bright and colourful socks. Curly hair, bright colours on her outfit. She will have a casual bubbly personality that has a hint of sarcasm.
Boy(Admirer): Skinny jeans, checked shirt, casual shirt or plain jumper. Geeky black glasses. He will be all cheesy and loved up and have a romantic personality- at the beginning of the song. Same costume but without the geeky black glasses in the end, he has a cocky attitude and thinks he is amazing.

Reasons for choices: 
Girl (Kate): Kate Nash has a vintage girly dress style, in some of her videos she is wearing a dress (Mouthwash, Pumpkin Soup, Foundations). She is always wearing bright colours, if not she is wearing sparkly outfits (Mouthwash, Kiss That Grrrl). Kate's personality is bubbly and fun but she has a sarcastic side like when she says "Yeah intelligent input darling, why don't you just have another beer then" in "Foundations".
Boy (Admirer): The style of the guy represents the storyline and character of him. Also a lot of Kate's videos have a guy in them. The only video that doesn't contain a guy is "Mouthwash". As this is Indie-Pop style music, the characters in the video have to have an indie style, this is why the boy will be dressed in skinny jeans and a checked shirt/ casual shirt. His attitude in the video will represent how he is supposed to be in the video.

 Guy in Foundations, wearing skinny jeans and plain jumper.

Kate Nash in Mouthwash wearing vintage flowery girly dress.

Description of performers:
There are sometimes background dancers, but there isn't much of a routine, there is just a narrative. The main performer is the girl (Kate) as she is the one that will be singing.

Reasons for choices: The only video Kate Nash has done where she has any other performance apart from singing is in "Mouthwash" where she is playing piano in certain parts of the video. In all other videos she has done she just sings whilst the camera follows her about. On some of her videos (Doo Wah Doo and Mouthwash) Kate has background dancers, but their routine isn't too complicated. It is more about the song than the dancing. As her songs lyrics have a narrative, the video recreates them, which is why we will be doing this for our video. Kate has used background dancers in two of her videos "Mouthwash" and "Pumpkin Soup", we have chosen not to use background dancers in our video because Kate Nash usually has them dressed up in elaborate costumes (Mouthwash- robots) and (Pumpkin Soup- cats). This would be too difficult to get the costumes and the people to dress up in them.
Mouthwash:

 Performers

Pumpkin Soup:

 Performers

Later on:

 Kate Singing

Audience Research- Secondary Research

Found on a Kate Nash forum: http://katenash.smsmasters.co.uk/viewtopic.php?f=3&t=1403

I am making a collection of my favourite Kate songs.
they are my absolute favourites:
Paris
Do-Wah-Doo
Don't You Want To Share The Guilt?
Foundations
We Get On
Skeleton Song
Mouthwash
Early Christmas Present
Mariella
Kiss That Grrrl
I've Got A Secret
Grrrilla Munch
Stitching Leggings
Take Me To A Higher Plane
Birds
Pumpkin Soup
Merry Happy
Pickpocket
I Hate Seagulls
R n B Side (a live version edited without the cheering)
by KateNashFan

By looking at this information we found out what one fans favourite songs are by Kate Nash which gave us more of an idea about what song to use for the music video. We chose Merry Happy because we thought that would make a really fun video and it would be interesting to film and create a video for as it has no original video itself.

This is a review of her album "Made Of Bricks":
Upon hearing Foundations for the first time on the radio, I did think it was Lily Allen, I can't deny it. But I was informed it was Kate Nash, who I'd never heard of. I rushed off to get the album and was shocked.
Innocent and wise, beautiful but ugly, pure truth and fun, with laughter and so much personality it would fill a small country, Made Of Bricks is the best album I have listened to in 2007. Of course, there are a couple of dud tracks, but I can still happily listen to the entire album without needing to skip anything. I personally don't think Nash released anything like her best songs- Mouthwash and Pumpkin Soup have grown on me since their releases, however, the songs which struck me the first time I listened are unlikely to ever be heard by anyone who doesn't buy this album. Birds and Nicest Thing are quietly beautiful, whereas We Get On, Merry Happy and Mariella are bursting with fun with a bittersweet aftertaste. These 5 songs make this album for me. The rest of the album is still brilliant by most standards, however, it is these songs I think she should be remembered for. Having said that, I can honestly say that I listen to this album straight through, regardless of my mood or anything. I was shocked at how easy it was to listen to and like this album. Made Of Bricks is the album that we need today, it summarises many, many issues in life without necessarily being specific about them. Personally, I feel that Kate Nash has reached and touched a whole generation.

By 

Ms. J. K. Wood-mitchell "gingerandweaselpie" (UK)

This review shows how Kate Nash's style is similar to the style of Lily Allen as she had mistaken the song for hers. It also shows why she likes Kate Nash so much and what her opinion of the album is. Here she describes the songs as having personality and being fun, which we incorporated into our video.

This is another review of "Made Of Bricks":
I eventually brought this album despite nearly being put off by the negative reviews.
It was delivered yesterday and its amazing.
I'm 34 so way over the albums 'target' audience and love it!
It may be 'aimed' at teenagers but to overlook it because of that would be a grave mistake.
I brought this and Lily Allens album at the same time and they have huge differences,I must say I prefer this one of the two. The best track is 'the nicest thing'- a ballad of unrequited love that is so easy to relate to, it sounds very 'Kate Bush' (instrumentally not lyrically/vocally) particularly near the end, reminds me very much of 'Love and Anger' and is very haunting....'mouthwash,'birds' and 'mariella' are the other high points. This is a great album full of a variety of emotions, it fun, quirky, comic in many places, sassy but underneath all that it has a lot of undertones to resentment, disappointment and apathy. Only wish I'd got it sooner rather than deliberating.

By 

Joanne Clark (Kent, UK)

This review shows the album can also appeal to people older than its target audience, suggesting Kate Nash's songs are well liked and easy to listen to. Joanne also mentions she bought this at the same time as she bought Lily Allen. This shows people who like Kate Nash usually like Lily Allen too. This helped us to realise the video should also relate to people older than the usual target audience and also that we could use some parts of Lily Allen's videos as they have the same "Indie-Pop" style.

Finding this helped us decide what genre Kate Nash's songs should be recognised as being part of, also helping us define a typical audience and a style of dress for the music video costumes.

Reviews of "My Best Friend Is You":
Kate Nash had a lot to live up to with her sophomore album. Her debut was clever and brash, a deeply personal record filled with wit and the self-made, oddball productions to match. Second album My Best Friend Is You initially sounds like a different artist entirely, almost akin to a Kate Nash imitator trying to fuse her close observation of relationships with an uptempo Northern soul of the Amy Winehouse variety. Both the opener "Paris" and the first single "Do-Wah-Doo" boast very busy but very trad productions, featuring plenty of brass and piano with insistent drumming and handclaps -- all the hallmarks of a professional production. This is pure MOR, the driving Motown-derived pop-soul that’s become de rigeur for 21st century hipness. Surprisingly, the second half of My Best Friend Is You is Nash at her best, biting and bile-filled, with productions that (finally) suit her songwriting. It's led by the jagged "I've Got a Secret," in which Nash puts on her best angelic school-girl show to drive her point home (very basically put: "You don't love me"). There are more highlights here, including "I Just Love You More," which is simple and successful, just a distorted guitar hook and Nash repeating the title until she bursts into screams for the chorus. Still, the aim over too much of this record seems to be simply getting Kate Nash airplay without worrying overly much about a musical backing that suits her songwriting.
http://www.allmusic.com/album/my-best-friend-is-you-r1743030/review

This review gave us an idea of how the audience received her other album and if she was still doing the same style as before. This suggests her musical style had changed to an Amy Winehouse style. It describes what has been used in her songs on this album including guitar and powerful choruses, piano, brass, continuous drumming and hand claps. This made us think about what type of performance we would want to use in our music video. We eventually decided we only wanted to have her singing as it would keep it simple and more like her original songs.


Her Audience at 02 Wireless Festival:

On a rare sunny Sunday in June, the artist area at the 02 Wireless Festival in Hyde Park is full of skinny boys in skinny jeans. Outside Portakabins emblazoned with the unimaginative names of their bands – The Cribs, The Rakes, The Twang, The Films, The Heights, The Crimea – they smoke, looking raffish and bored.

In this company, Kate Nash stands out. Wearing a charity shop set of flowery culottes, of the type worn by eccentric bridge-playing aunts, and bright orange tights, she is dancing around outside her changing room. "Come on!" she squeals to her press officer in the Norf London tones of her hometown, Harrow. "Let's go and meet some famous people!"

"But Kate," says the PR. "You're famous."

She is now. Nash, who last week turned 20, has emerged from nowhere this summer to become the hottest thing in pop. At the time of writing, her single, "Foundations", sits at number one in the iTunes chart. Her gigs are packed to the rafters. Magazines in Britain and America are calling to book her for cover shoots. And all this without an album in the shops – though the release of her as-yet-untitled debut has just been hurried forward to 6 August.

http://www.independent.co.uk/arts-entertainment/music/features/from-nowhere-to-number-one-why-kate-nash-is-the-sound-of-the-summer-458033.html

This gave us an idea of what the audience is like, what they look like what gigs they go to and what they act like. This helped create the typical audience profile. This also describes what Kate Nash wore to the gig, providing us with an idea of what the character of Kate in our video should wear.

Kate Nash fans at her gig:

This image shows her fans are teenagers and look quite young and happy. They all seem to be wearing colourful clothes- like what Kate Nash wears.

Audience Research- Primary Research

The questionnaire we created on survey monkey:

www.surveymonkey.com/s/vz6bvmj

Results of the Questionnaire:










From this questionnaire, the results show all Kate Nash fans are female and are between the ages of 17-20. The majority of the audience prefer music videos with a narrative rather than a performance and they like it to be realistic more than exaggerated. Their dress sense is influenced by the way Kate Nash dresses and the style of the genre (Indie-pop). The audience's favourite Kate Nash music video is "Foundations", whereas the least favourite music video is "Later On", which happens to be in a completely different style than the usual Kate Nash videos, showing the audience doesn't like variety. The audience likes to socialise in their spare time the most and none of them like to play sport or watch sport. The most common personalites of the audience are fun, friendly, happy and bubbly. Her audience are not arrogant, depressed or rebellious. Fans of Kate Nash are also fans of Ellie Goulding, Florence and the Machine and Lily Allen. These artists and bands are also in the Indie-pop genre. They also prefer happy songs to sad songs.

We sent this out to different forums, fan pages and to videos on her youtube to get response from Kate Nash fans.

We conducted video/ audio interviews with Kate Nash fans that we found in college.
The questions we asked in interviews were:
Why do you like this type of music?
What do you like doing, what are your hobbies? and why?
What's your favourite colour?

Lyrics

Lyrics for Merry Happy:

"Merry Happy"

Watching me like you never watch no one
Don't tell me that you didn't try and check out my bum
Cause I know that you did
Cause your friend told me that you liked it

Gave me those pearls and I thought they were ugly
Though you try to tell me that you never loved me
I know that you did
'Cause you said it and you wrote it down

Dancing at discos
Eating cheese on toast
Yeah you make me merry make me very very happy
But you obviously, you didn't want to stick around

Dancing at discos
Eating cheese on toast
Yeah you make me merry make me very very happy
But you obviously, you didn't want to stick around

So I learnt from you
Do do do da do do do do do da do do do do do da do
So I learnt form you
Do do do da do do do do do da do do do do do da do

I can be alone, yeah
I can watch a sunset on my own
I can be alone, yeah
I can watch a sunset on my own
I can be alone
I can watch a sunset on my own

I can be alone, yeah
I can watch a sunset on my own
I can be alone, yeah
I can watch a sunset on my own
I can be alone
I can watch a sunset on my own

Sitting in restaurants
Thought we were so grown up
But I know now that we were not the people
That we turned out to be

Chatting on the phone
Can't take back those hours
But I won't regret
'Cause you can grow flowers
From where dirt used to be

Dancing at discos
Eating cheese on toast
Yeah you make me merry make me very very happy
But you obviously, you didn't want to stick around

Dancing at discos
Eating cheese on toast
Yeah you make me merry make me very very happy
But you obviously, you didn't want to stick around

So I learnt from you
Do do do da do do do do do da do do do do do da do
So I learnt from you
Do do do da do do do do do da do do do do do da do

I can be alone, yeah
I can watch a sunset on my own
I can be alone, yeah
I can watch a sunset on my own
I can be alone
I can watch a sunset on my own
(do do do da do do do do do da do do do do do da do)

I can be alone, yeah
I can watch a sunset on my own
I can be alone, yeah
I can watch a sunset on my own
I can be alone
I can watch a sunset on my own
(do do do da do do do do do da do do do do do da do)

Group Idea

When we was put into our groups, we had to bring our ideas together to think of one music video that we could recreate. Our first thought was to who we could get to agree to being the artist/ band. I knew someone that was in a band of 4 guys, and another girl in the group knew a girl who would be up for being the artist as she does performing arts and loves being in front of the camera. We decided to go with the girl because we could think of more fun women artists that we could do. The suggestions we came up with were, Lily Allen, Florence & The Machine, Katy Perry, Jessie J, Kate Nash and Ellie Goulding. This is how we decided on the genre because all of these artists come from around the same genre. We researched the different music videos that these artists had created and chose our favourite song, which happened to be Kate Nash-Merry Happy as it is a fun and bubbly song that we would have a lot of different ideas for the video. After we chose on the artist and the song, we researched other videos from Kate Nash so that we could get an idea of what her videos are like and what the typical features are.

We found that she tends to recreate the song as they are narratives into a story for the music video, which would be easy to recreate. Also she uses random items like wind-up babies and cheese on toast and toothbrushes. She rarely does performances where she is on stage apart from in one video called "Mouthwash".

Advert Research

Kate Nash Magazine Advert: Made Of Bricks:



Artist: Kate Nash
Album: Made Of Bricks
Genre: Indie-Pop
Photography: Image of a dolls house with a picture of Kate Nash put onto it. Unrealistic, cartoon style.
Colour Scheme: Bright Colours, yellow, green, blue, she stands out from the background with her red
dress on.
Fonts: The title is in a handwritten style font-fun, playful, not too serious. It is like a kid's handwriting
she is childlike. The rest of the advert is in a sinple easy to read font.
Layout: Main image in the middle of the page, image of Kate Nash at the front in the middle, the pictures
are centred to show they are the most important and to grab the attention of the reader of the magazine. The title is at the top to show people what the image is about, and what the advert is about. It is also
larger than the other extra pieces of writing to make it the first thing that people look at, it is a name that
people will recognise.
Post-Production: A photo of Kate Nash is added to the image of the dolls house after taking that picture
so that it looks like she is actually part of the image and to make the house look like a real house. The
house is made brighter than the rest of the advert to make it stand out against the rest of the background.
Mise en scene: It is a simple image, there is a house, trees that are cut into shapes and an image of Kate  
Nash. This advert includes the name of the artist, the title of the album, the date of release, what famous
songs are on the album and also a review from music magazine (NME).


A magazine advert by an artist/band of the same genre:



Band: Florence & The Machine
Album: Lungs
Genre: Indie-Pop
Photography: A Photo of Florence, with a sketch effect. The image looks as though it has been drawn and coloured with chalk. Where her chest is there is an image of lungs, relating to the album title. The lungs look as through they have been hung from her neck chain. This photography is very symbolic. In the background there is flowers so it looks like she is in a garden, the pose is very feminine and she looks really elegant, this shows the style of music they make.
Colour Scheme: Dark colours for the background, making the pink flowers stand out, pale white colours on Florence in the front. This is an overall dark looking advert but it is made more feminine and girly by the pale and light colours. It also makes the lighter colours stand out including her, who is also pale white.
Fonts: For the name of the band they have used the recognised font of their band name, it is very curly and girly it looks as though it has been handwritten. The rest of the text is written in a straight, formal font, it looks like a typewriter has written it. This makes the band seem unique and vintage.
Layout: In the background there is an image of a garden. In the front there is an image of Florence. The word "LUNGS" - the albums title is placed under the image of the lungs and the title of the band is at the top of the advert. All other information is underneath the title of the album at the bottom. This shows the name of the band is the most important as they put it at the top, but the name of the album is written in a larger font so this also shows that this is a crucial bit of information it grabs the audiences attention.
Post-Production: The image of the lungs was added to the photograph of Florence after it was taken. The image of Florence has been edited on a computer to make it look as though it has been sketched/ drawn, it gives a more personal touch to the advert. The text was added to the advert after the image of Florence had been included, this is so that it sits directly on top of the photo.
Mise en scene: There is an image of Florence, who is in front of what looks like a garden/ trees. The picture of lungs has been added to the photograph to look like Florence's lungs. This advert includes the title of the album, the name of the band, the date of release of the album, what famous songs are on the album and what type of CD it has been released on.

Another Magazine Advert By A Band From The Same Genre:



Band: Good Shoes
Album: Ice Age
Genre: Indie-Pop
Photography: A Photo of the band "Good Shoes", with their instruments, it is a posed image,  but it looks naturalistic because they look as though they are just messing about and having fun as friends, they are not holding their guitars properly. All the band are smiling at the camera this shows the photo is posed. The location of the photograph is a room, maybe a living room or a bedroom, this makes it look personalised and would make the audience feel closer to the band. You can see the curtains and the door in the background so the image looks as though it has not been done professionally so it would not intimidate.
Colour Scheme: The overall colour scheme of this advert is pale, the use of the dark navy colour in the background is balanced out by the colour of the photograph which is a creamy light colour. It is very simplistic and relates to the sort of band they are.
Fonts: The font used on the title of the album and the name of the band is the same, this makes it look professional and doesn't take too much attention away from the photograph, the font used is playful but also simple. This suggests the band have fun whilst they are making music. The font used on the rest of the text on the advert is plain, simple and block style. This is so that it is easier to read for the audience.
Layout: The photo of the band is put into the middle of the advert as it is the central piece, it will attract the attention of the audience with the light colours that are contrasting with the dark blue of the background. The name of the band and the title of the album is at the top of the page, in the centre, this is because it is the main piece of information to draw in the audience. If the audience recognise the name of the band they are automatically going to want to look at the advert. The reviews and the rest of the information is at the bottom of the page because it is extra information that the audience will read if they want to.
Post-Production: After the photograph was taken, they have edited it on a computer to give the background of the photo a sepia effect, but kept the foreground of the image (the pictures of the guys in the band) as they would be in the original photo. This makes them stand out against the rest of the photo. The text was added to the advert after the image was added.
Mise en scene: There is the photo of the band in the middle of the page, the title of the album is at the top of the page along with the name of the band, the rest of the information is at the bottom of the page underneath the photograph of the band. In this advert there is an image of the band, the title of the album and name of the band, reviews from different music magazines and also where they can download the songs from.

Digipak Research

Kate Nash CD Cover:

Made Of Bricks:
Front Cover:

Artist: Kate Nash
Album: Made Of Bricks
Genre: Indie-Pop
Photography: Image of a dolls house with a picture of Kate Nash put onto it. Unrealistic, cartoon style. This makes it seem fun and surreal like a dream.
Colour Scheme: Bright Colours, yellow, green, blue, she stands out from the background with her red
dress on. The bright primary colours relate to the cartoon childlike style of the photography.
Fonts: The title is in a handwritten style font-fun, playful, not too serious. It is like a kid's handwriting
she is childlike. This makes the audience think that the songs will be fun and playful too.
Layout: The title of the album and the name of the band is at the top of the CD cover, the yellow dolls house is in the centre of the page, it is the centre focus of the photography. The house is surrounded by green trees that are cut into different shapes of animals. The photo of Kate Nash is in the middle of the bottom of the page. She is placed there as though she is going to walk into the dolls house. This makes her look like she is a doll, not taking things too seriously.
Mise En Scene: It is a simple image, there is a house, trees that are cut into shapes and an image of Kate  
Nash.

Back:

Artist: Kate Nash

Album: Made Of Bricks

Genre: Indie-Pop

Photography: No photography is used on the back of the CD. It only shows what songs are featured on the album. The song titles aren't arranged neatly on the page, they are centralised to give it structure but they aren't in lines, this makes it more fun and personalised like Kate's personality. It looks as though she has written it herself which makes the audience feel closer to her and makes her seem more approachable through her album.

Fonts: She has used a handwritten style font to make it seem as though she has written it herself, it looks more girly and less formal. The song titles are in a bold handwritten font and the song numbers are in a normal handwritten font to make the song titles stand out against them and grab the audience's attention.

Layout: The song titles and numbers are centralised to give the back of the CD a structure to make it look professional. Down the sides of the page there is the name of the artist and the name of the album to show the audience what the album is, if it has been stacked on it's side. Underneath the song titles there is a barcode, this shows it can be sold. Under the barcode there is the small print explaining the producer and more information about the album.

Mis En Scene: It is a simple back cover, as it should be because it demonstrates her style and personality without being too overbearing and taking the focus away from the main function of the back of the CD (to tell the audience what is included in the album).

CD Artwork:

Artist: Kate Nash

Album: Made Of Bricks

Genre: Indie-Pop

Photography: There is no photography used on the CD of this album. It is simple and matches the back of the CD cover. They have used the same colour (navy blue) throughout to show continuity and show they all belong to the same CD.

Fonts: Around the sides of the CD in the small print they have used an easy to read formal font like "times New Roman". The font used in the centre of the CD is repeated from the front cover of the CD and the back cover. This becomes the recognised logo of Kate Nash, so that the audience can become used to seeing that font and know that it is her album. This font is handwritten and it looks fun and personalised. Once again, the name of the artist is larger than the title of the album to show which is more important. The audience is more likely to recognise the artist than just a title of an album.

Layout: The title of the album and the artists name is at the top of the CD in the centre as it will be the first thing the audience look at and what they will be the most interested in, as this confirms that it is the right CD. The small print around the edge is small because it gives extra information about the album that the audience don't usually read and this is why it is not as important as other text.

My Best Friend Is You:

Artist: Kate Nash
Album: My Best Friend Is You
Genre: Indie-Pop
Photography: A photo of Kate Nash's face is cut up to make a collage along with some collaged pictures, and also Kate's arms are collaged onto the image to make up a new one. This makes it look like it is just thrown together. She hasn't tried too hard this suggests she isn't bothered about being perfect which the audience will relate to. Also the image is artistic in a way so the audience would be attracted to the colours and design, making it stand out from other CDs.
Colour Scheme: Bright, colourful, girly, red, blue and white, it could also represent Britain which is where she comes from. The main colour of this CD cover is the white from the background, this makes it seem light and girly. Her target audience is girls/ women so the bright colours would appeal to them.
Fonts: The font used for Kate's name is the same font as what she usually uses for her CD's, it is a handwritten font, it looks childlike which makes the audience think it is fun, and not to be taken too seriously.
The font used for the title of the album is a simple, plain font. This is so it is easier to read.
Layout: The collaged images are in the centre of the CD cover, Kate's name is written over the top of the collage, but it is shaped to fit the collage The name of the album is at the bottom of the CS cover just underneath the collaged image.
Post-Production: The photo of Kate Nash before it was cut up, was edited to make it darker and give it a blue tint. The other piece of her head was edited to make it dark and was given a grey scale effect. The image of Kate's head is cropped to fit around the shape she is making with her fingers. Then the rest of her head is shaped around that to make it seem as though she is still in the same shape. The whole image is abstract. It is artistic making it stand out to the audience from other CDs.
Mise En Scene: There is an image of a heart and then cut up pieces of a photo of Kate which is put back together in a collaged effect to make it look like a different picture. The heart could relate to the title of the album which is "My Best Friend Is You" -showing she has love for her friend.

My Best Friend Is You, Back Cover:

Artist: Kate Nash
Album: My Best Friend Is You
Genre: Indie-Pop
Photography: There is no photography on the back of the CD, the only image is the bar code.
Colour Scheme: The background of the CD is the same colour as the CD cover, which links it together and shows they belong together. It is a kind of pink and white colour. It is light and girly and links to the album.
Fonts: The font used on the text on the back is the same at the font used on the album name on the cover of the CD, it is simple and clear, but also has an edge to it to make it more pop style.
Layout: On either side of the CD, there is the edge of the cover, where it shows the name of the artist and the name of the album. At the top of the page there is a bar code. Across the bottom there is credits and links to the producing company. At the side of that is the logo for IG press company which shows who they are working with.
Post-Production: The colour of the background had to match the front of the CD cover so they could have used the colour match tool on Photoshop. Then the text was added which tells the audience what they will hear on the album.

CD Artwork:

Artist: Kate Nash
Album: My Best Friend Is You
Genre: Indie-Pop
Photography: A collage of different pictures of Kate and of colours, linked with the CD cover (red, blue and white) It looks simple and fun like she has made a collage of her favourite things.
Colour Scheme: red, blue and white like on the CD cover, it could also be symbolising Britain as that is where she is from.
Fonts: The font used on the name of the artist is the same one as what she has used on the CD cover, it is a recognisable font for her name. It is simple like it has been handwritten. This gives it a more personal touch. The fonts used for the rest of the text is the same as the font used for the title of the album on the CD cover, it is plain but also has an edge to it making it look professional but showing Kate's personality.
Layout: There is a collage of different pictures arranged randomly about the CD, the title of the album is across the bottom of the CD.
Post-Production: After taking the photos of the different images on the CD they have been edited on a computer. The pictures of Kate have been tinted red and others have been given a grey scale effect. This accounts for most of the different colours used on the CD. It has a vintage look about it, this relates to the style of person Kate is.


Artist of Same Genre: Eliza Doolittle
Eliza Doolittle:


Artist: Eliza Doolittle
Album: Eliza Doolittle (self-titled)
Genre: Indie-Pop
Photography: A photo of Eliza Doolittle, that has been put onto images of different famous buildings around the world and also pictures of different animals. It looks as though everything is balancing on an island that is surrounded by water, it is symbolic that she feels like she is on top of the world.  Eliza's pose suggests she is having fun as she looks as though she is going to throw the dice in her hand at someone and she has a smile on her face, the photo is obviously posed but it looks naturalistic because she isn't looking at the camera.
Colour Scheme: Very light colours, girly, feminine, fun and bright. (Silver, pink, purple, blue, white and green) She has used this colour scheme because she is describing the sort of person she is as she has named her album after herself as it is her first album and this is how she is introducing herself to the audience. These colours suggest Eliza is fun, girly and bright.
Fonts: The font used on this CD cover, is a funky, block font, that is black which contrasts with the rest of the album cover and makes it stand out. This type of font is fun because the letters are not all the same size which shows the album is not trying to look plain.
Layout: The layout of the CD cover has the title of the album which also happens to be the name of the artist at the top of the album, which shows it is a vital piece of information."Eliza Doolittle" is not just written at the top of the CD, it has been put inside a long flag which is trailing from an aeroplane- like an sky written advertisement. In the centre of the cover there is the main image of lots of different buildings and animals balancing on an island, with Eliza on top of it all. In the background there is sea and sky, lots of clouds are at the top where her name is as it is supposed to be written in the sky and then at the bottom the sea is supposed to be surrounding the island.
Post-Production: After the photo of Eliza was taken, they have edited it onto the rest of the image on the computer. They have shaped her around the other pictures to make it look like she is actually sat on top of them and holding onto them. The different buildings from around the world are angled to make them look like they are trying to stay on this island, and they are also edited in colour, they are tinted to match the colour scheme of the cover. The whole image is made brighter so that it will stand out against other albums, and also it will match the artists personality.

CD Back Cover:

Artist: Eliza Doolittle
Album: Eliza Doolittle
Genre: Indie-Pop
Photography: A photo taken of Eliza, it is a posed image as she is looking directly at the camera and is in an unnatural pose. The pose is fun and looks as though she is hiding herself by putting her arms in front of her but, the expression on her face has a cheeky smile as she is looking through her crossed arms.
Colour Scheme: bright, fun, pop style colours that match the CD cover to show they belong together, and it is a continuous cover. (pink, purple, blue and white) Then the use of black for the text, which matches the text on the CD cover.
Fonts: The fonts used on this back cover are the same as the one used on the CD cover, but they are arranged and made thicker or smaller to make them look different, the text is arranged to look like they are buildings and skyline advertisements which matches the CD cover. The rest of the information text at the bottom is written in a simple easy to read font.
Layout: The photo of Eliza is placed in the centre of the cover, her image fills the page vertically, surrounding her is the titles of the songs on her album, they are arranged to look like they are coming from her at different angles, they also have a style about them that makes them look like buildings or signs, this matches the CD cover. The background is just sky which links to the album cover, there is a few clouds but they are not as clear as in the CD cover.
Post-Production: The image of Eliza Doolittle has not been changed, but the surrounding background has been made brighter, the photo of Eliza was added to the background and the text around her was fitted around her at different angles.

CD Artwork:

Artist: Eliza Doolittle
Album: Eliza Doolittle
Genre: Indie-Pop
Photography: There is no photography used on the CD.
Colour Scheme: Pink and silver, girly, feminine, pop style. Links to the disc Covers.
Fonts: The font used is the same font as what he's been used on the CD covers, it is fun, bold and funky. It is also pink which is part of the colour scheme.
Layout: The title of the album is in the middle of the disc but it also fills up the entire CD space. Eliza's second name could not fit across the diameter of the CD so they have run onto the next line making it look like it has been in a box. Surrounding the text, the background is a silver colour which matches the disc covers.

Post-Production: After the text was added to the disc with the silver background. They have added small print text that runs around the outline of the CD, this is extra information about the music company Eliza works for and is information that the audience doesn't need to read.