Audience Research- Secondary Research

Found on a Kate Nash forum: http://katenash.smsmasters.co.uk/viewtopic.php?f=3&t=1403

I am making a collection of my favourite Kate songs.
they are my absolute favourites:
Paris
Do-Wah-Doo
Don't You Want To Share The Guilt?
Foundations
We Get On
Skeleton Song
Mouthwash
Early Christmas Present
Mariella
Kiss That Grrrl
I've Got A Secret
Grrrilla Munch
Stitching Leggings
Take Me To A Higher Plane
Birds
Pumpkin Soup
Merry Happy
Pickpocket
I Hate Seagulls
R n B Side (a live version edited without the cheering)
by KateNashFan

By looking at this information we found out what one fans favourite songs are by Kate Nash which gave us more of an idea about what song to use for the music video. We chose Merry Happy because we thought that would make a really fun video and it would be interesting to film and create a video for as it has no original video itself.

This is a review of her album "Made Of Bricks":
Upon hearing Foundations for the first time on the radio, I did think it was Lily Allen, I can't deny it. But I was informed it was Kate Nash, who I'd never heard of. I rushed off to get the album and was shocked.
Innocent and wise, beautiful but ugly, pure truth and fun, with laughter and so much personality it would fill a small country, Made Of Bricks is the best album I have listened to in 2007. Of course, there are a couple of dud tracks, but I can still happily listen to the entire album without needing to skip anything. I personally don't think Nash released anything like her best songs- Mouthwash and Pumpkin Soup have grown on me since their releases, however, the songs which struck me the first time I listened are unlikely to ever be heard by anyone who doesn't buy this album. Birds and Nicest Thing are quietly beautiful, whereas We Get On, Merry Happy and Mariella are bursting with fun with a bittersweet aftertaste. These 5 songs make this album for me. The rest of the album is still brilliant by most standards, however, it is these songs I think she should be remembered for. Having said that, I can honestly say that I listen to this album straight through, regardless of my mood or anything. I was shocked at how easy it was to listen to and like this album. Made Of Bricks is the album that we need today, it summarises many, many issues in life without necessarily being specific about them. Personally, I feel that Kate Nash has reached and touched a whole generation.

By 

Ms. J. K. Wood-mitchell "gingerandweaselpie" (UK)

This review shows how Kate Nash's style is similar to the style of Lily Allen as she had mistaken the song for hers. It also shows why she likes Kate Nash so much and what her opinion of the album is. Here she describes the songs as having personality and being fun, which we incorporated into our video.

This is another review of "Made Of Bricks":
I eventually brought this album despite nearly being put off by the negative reviews.
It was delivered yesterday and its amazing.
I'm 34 so way over the albums 'target' audience and love it!
It may be 'aimed' at teenagers but to overlook it because of that would be a grave mistake.
I brought this and Lily Allens album at the same time and they have huge differences,I must say I prefer this one of the two. The best track is 'the nicest thing'- a ballad of unrequited love that is so easy to relate to, it sounds very 'Kate Bush' (instrumentally not lyrically/vocally) particularly near the end, reminds me very much of 'Love and Anger' and is very haunting....'mouthwash,'birds' and 'mariella' are the other high points. This is a great album full of a variety of emotions, it fun, quirky, comic in many places, sassy but underneath all that it has a lot of undertones to resentment, disappointment and apathy. Only wish I'd got it sooner rather than deliberating.

By 

Joanne Clark (Kent, UK)

This review shows the album can also appeal to people older than its target audience, suggesting Kate Nash's songs are well liked and easy to listen to. Joanne also mentions she bought this at the same time as she bought Lily Allen. This shows people who like Kate Nash usually like Lily Allen too. This helped us to realise the video should also relate to people older than the usual target audience and also that we could use some parts of Lily Allen's videos as they have the same "Indie-Pop" style.

Finding this helped us decide what genre Kate Nash's songs should be recognised as being part of, also helping us define a typical audience and a style of dress for the music video costumes.

Reviews of "My Best Friend Is You":
Kate Nash had a lot to live up to with her sophomore album. Her debut was clever and brash, a deeply personal record filled with wit and the self-made, oddball productions to match. Second album My Best Friend Is You initially sounds like a different artist entirely, almost akin to a Kate Nash imitator trying to fuse her close observation of relationships with an uptempo Northern soul of the Amy Winehouse variety. Both the opener "Paris" and the first single "Do-Wah-Doo" boast very busy but very trad productions, featuring plenty of brass and piano with insistent drumming and handclaps -- all the hallmarks of a professional production. This is pure MOR, the driving Motown-derived pop-soul that’s become de rigeur for 21st century hipness. Surprisingly, the second half of My Best Friend Is You is Nash at her best, biting and bile-filled, with productions that (finally) suit her songwriting. It's led by the jagged "I've Got a Secret," in which Nash puts on her best angelic school-girl show to drive her point home (very basically put: "You don't love me"). There are more highlights here, including "I Just Love You More," which is simple and successful, just a distorted guitar hook and Nash repeating the title until she bursts into screams for the chorus. Still, the aim over too much of this record seems to be simply getting Kate Nash airplay without worrying overly much about a musical backing that suits her songwriting.
http://www.allmusic.com/album/my-best-friend-is-you-r1743030/review

This review gave us an idea of how the audience received her other album and if she was still doing the same style as before. This suggests her musical style had changed to an Amy Winehouse style. It describes what has been used in her songs on this album including guitar and powerful choruses, piano, brass, continuous drumming and hand claps. This made us think about what type of performance we would want to use in our music video. We eventually decided we only wanted to have her singing as it would keep it simple and more like her original songs.


Her Audience at 02 Wireless Festival:

On a rare sunny Sunday in June, the artist area at the 02 Wireless Festival in Hyde Park is full of skinny boys in skinny jeans. Outside Portakabins emblazoned with the unimaginative names of their bands – The Cribs, The Rakes, The Twang, The Films, The Heights, The Crimea – they smoke, looking raffish and bored.

In this company, Kate Nash stands out. Wearing a charity shop set of flowery culottes, of the type worn by eccentric bridge-playing aunts, and bright orange tights, she is dancing around outside her changing room. "Come on!" she squeals to her press officer in the Norf London tones of her hometown, Harrow. "Let's go and meet some famous people!"

"But Kate," says the PR. "You're famous."

She is now. Nash, who last week turned 20, has emerged from nowhere this summer to become the hottest thing in pop. At the time of writing, her single, "Foundations", sits at number one in the iTunes chart. Her gigs are packed to the rafters. Magazines in Britain and America are calling to book her for cover shoots. And all this without an album in the shops – though the release of her as-yet-untitled debut has just been hurried forward to 6 August.

http://www.independent.co.uk/arts-entertainment/music/features/from-nowhere-to-number-one-why-kate-nash-is-the-sound-of-the-summer-458033.html

This gave us an idea of what the audience is like, what they look like what gigs they go to and what they act like. This helped create the typical audience profile. This also describes what Kate Nash wore to the gig, providing us with an idea of what the character of Kate in our video should wear.

Kate Nash fans at her gig:

This image shows her fans are teenagers and look quite young and happy. They all seem to be wearing colourful clothes- like what Kate Nash wears.