Saturday, 24 September 2011

Audience Research- Primary Research

The questionnaire we created on survey monkey:
www.surveymonkey.com/s/vz6bvmj

Results of the Questionnaire:










From this questionnaire, the results show all Kate Nash fans are female and are between the ages of 17-20. The majority of the audience prefer music videos with a narrative rather than a performance and they like it to be realistic more than exaggerated. Their dress sense is influenced by the way Kate Nash dresses and the style of the genre (Indie-pop). The audience's favourite Kate Nash music video is "Foundations", whereas the least favourite music video is "Later On", which happens to be in a completely different style than the usual Kate Nash videos, showing the audience doesn't like variety. The audience likes to socialise in their spare time the most and none of them like to play sport or watch sport. The most common personalites of the audience are fun, friendly, happy and bubbly. Her audience are not arrogant, depressed or rebellious. Fans of Kate Nash are also fans of Ellie Goulding, Florence and the Machine and Lily Allen. These artists and bands are also in the Indie-pop genre. They also prefer happy songs to sad songs.
We sent this out to different forums, fan pages and to videos on her youtube to get response from Kate Nash fans.
We conducted video/ audio interviews with Kate Nash fans that we found in college.
The questions we asked in interviews were:
Why do you like this type of music?
What do you like doing, what are your hobbies? and why?
What's your favourite colour?

1 comment:

  1. This is good. You got some very strong results to help you with what you are making. Perhaps though your audience research should appear before your ideas. You can combine the audience research findings with your own video analysis to generate ideas for your project.

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